Usability of Facebook Tool (MCL)

Usability-wise, Multnomah County Library’s Facebook site is friendly to a new user. The presence of familiar services such as YouTube and Twitter ease the transition to this environment. Of course, the new user can quickly become active on the site. He or she is encouraged to write something by the active participation of those around her/him.

In his blog, Derek Wenmoth shares his Four Cs diagram to explain a person’s participation online. The user begins as a consumer, moves to commentor, contributor and eventually, commentator. The first phase, consumer, is when a participant “simply read[s] and explore[s] the posts of others.” At the next level, commentor, the user “make[s] comments on others posts (either on blogs, or in discussion forums), often seeking clarification, agreeing with a statement, or offering a suggestion or link to something similar.”

First-time users of the Multnomah County Library’s site may explore at first but due to the inviting environment, they will quickly become commentors and even contributors, “those who have started their own blogs or who initiate new threads on discussion forums.”

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